Part of the mission of the California State PTA is to empower and support our members with skills in communications. PTAs are encouraged to communicate with PTA members, the school community and the community at large to inform them about PTA activities and school functions. We can also communicate a broader message about the value of PTA. As we communicate the PTA message, we will build identity, increase recognition for PTA, and advance the work of PTA in the community and throughout the state and nation.
Purpose of PTA Communications
- Connect families and schools.
- Encourage parent participation.
- Market the value and accomplishments of PTA.
- Promote joining PTA.
- Foster cooperation with the school.
- Work with the media
PTA officers represent their unit, council or district PTA. PTA is a diverse organization, and its leaders speak with one voice on behalf of all children:
- Presidents are the official representatives of their PTAs and may appoint others to officially represent the organization, as needed.
- Know and reflect the official PTA positions.
- Do not commit the association to programs, projects or positions the association has not voted to authorize.
- Build credibility as an individual so that your comments are of value to the audience.
- Do not mix personal and PTA opinions while representing PTA.
Guidelines for PTA Publications (Publication best practices, advertising and sponsorships, copyright laws, etc.)
Electronic Communications (Social media, website, email, etc.)
Social Media Advocacy — Green, Yellow, Red (What can PTAs post on social media?)
Social Media Guidelines for PTAs in California (Admin, content, etc.)
More information about PTA communications:
California State PTA
Visual Identity and PTA Logos
CAPTA Communications Style Guide
Purpose of PTA Communications
Communicating with Confidence – PTA Publications
Publicizing PTA to the Larger Community
Guidelines for Communications Leaders
Social Media Guidelines for PTAs in California
Social Media Guidelines for PTA Leaders and Members in California
Consistency is Key
PTA has established guidelines for the proper use of the PTA name, logos, and tagline (everychild.onevoice). When used properly, PTA’s logo and tagline create a consistent message, help to unify all PTAs, and set PTA apart from the competition.
The success of our PTA brand identity system depends on all PTAs’ adherence to the established guidelines. The following guidelines are provided to establish a uniform, effective system for PTAs to use in order to maintain a consistent, visual style and brand identity for all PTA-produced materials.
These guidelines will create a distinctive, credible and sustainable messaging for all supporting PTA units, to gain their loyalty and grow our organization, resulting in the organization working together–as one team with one voice.
Suggestions for how to manage advertising for your publications, newsletters, and website.
PTA’s website standards for website content. It also includes a web vocabulary section to better understand web terms.
PTA Logos & Graphics
Logos in English and Spanish for PTAs and PTSAs.